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​ RADICAL GROWTH WITH THE MSP 2.0 MODEL


​REFRAMEYOURCLIENTS

MSP EAST VS WEST ALL STAR GAME

6/25/2014

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Picture
We have been producing a fair amount of research on the topic of MSPs offering vCIO services.
Because one of my colleagues is a great NBA fan, we’re now able to present the “MSP East vs. West all star” comparison.
Now we’re very sceptical guys, but since this is based on work with 591 IT managed services providers, we inclined to believe that this is a reasonable view of the real situation of the US Virtual CIO market.
But we like to be sure, and you could help us!

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MSP 1.0 VS. MSP 2.0

6/20/2014

 
MSP 1.0 vs MSP 2.0
MSP 1.0 is not widespread yet as a business model, and there is already the new 2.0 model.
What are the key differentiators between the two models? The following will refer to an average MSP 1.0 and MSP 2.0 practice.
We are assuming that the MSP 2.0 model is heavily supported by an MSP 2.0 framework, which is crucial. The differentiations may seem simplistic, but our aim is to show the possible limitations and challenges of the MSP 1.0 model, and the opportunities of the MSP 2.0.
Keep in mind that MSP 2.0 is not a substitution of the MSP 1.0 model. It is an expansion. You can move your existing 1.0 services forward, but with 2.0 as a companion the new options are going to be very promising.


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3 WAYS TO SEGMENT THE MARKET FOR MSP 2.0 SERVICES FOR MAXIMUM EFFECT

6/17/2014

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3 ways to segment the MSP market
​Many MSPs are not able to well define their target segments. The result can be a huge sales effort with disappointing sales closes. There are three main differentiating factors we could use to fine tune service directed toward the different segments:
  • Industry, verticality
  • Seats
  • Complexity

IT managed services providers could divide their market among three segments described below to benefit from more focused communication and delivery strategies.


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HOW TO DECIDE WHOM TO TRANSFER FROM TIME AND MATERIAL TO MSP CONTRACT?

6/7/2014

 
MSP contract
​Every IT managed services provider wants to convert as many Time and Material clients to MSP contracts as possible. However not every client can benefit from the advanced services of the proactive MSP model.
 
Based on our experience, our clients, and our ITCq research, we’ve found there are certain types of companies that could not consume the MSP recurring services.
Identifying these companies is always a struggle, so here are a couple of tips to properly selling the MSP services.


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ABOUT Reframeyourclients

ReframeYourClients all-in-one business development software helps MSPs in 12 time zones demonstrate to their clients that IT is a huge competitive advantage, not just a commodity. A pioneer in MSP 2.0, ReframeYourClients aims to help its customers build the next generation of IT businesses.​​

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  • Challenges
    • Marketing and Sales
    • Account Management
    • vCIO
  • Tools
    • Service Productization
    • Marketing
    • Needs Assessment
    • Solution Stack Score
    • Quarterly Business Review
    • Client Collaboration
  • Get Started
  • Contact Us
    • Team
    • Our Story
  • Blog
  • Login