Have you ever been asked for IT advice with the expectation that it comes free of charge, and even takes time away from your paying work? Of course you have. The moment it’s discovered that you know about technology you become the go-to guy for reliable “free” advice.
Worse, this isn’t limited to friends and family. Your clients are doing it too, and you let them because you’re a kind person who’s passionate about helping people and savvy with technology, and the people asking aren’t consciously trying to steal your time. The problem is once you’ve set this precedent with your clients it becomes difficult to shed the expectation you’ll help for free.
You may also be needed to give advice on IT you know works and should be implemented, but aren’t the expert on. How do you charge for advice about something you can’t explain like the engineer who made it? The vCIO 10 point exercise is your solution! Find it here and take part in the video Q&A for more information.
One of the more common problems we see IT managed services providers suffer is increasing difficulty with the commoditization of services and differentiation within the industry.
There are three factors involved here that we need to understand and manage to solve these problems.
Denes and Myles discuss the top, middle and bottom of the MSP marketing funnel and how it relates to the buyer's journey through your marketing process.
Understand what type of marketing works at the different levels. Follow these steps to learn how to define your buyer-personas so your marketing efforts directly target your ideal customers.
MSP 2.0 blog
The BLOG discusses more about the future of doing managed services in the Cloud era. Design, develop services, create value propositions, manage the sales funnel, deliver the services, create a world class team, and win.