The traditional MSP model is undergoing a fundamental disruption: with no real differentiation among providers and vendors going direct, clients no longer value the services as they once did. 

MSP 2.0 Model

MSP 1.0 vs MSP 2.0

Most managed services providers are realizing the value now is not in the ‘tech’ part of IT, but the management arena.


Based on this, how can we put together a solid offering?


Learn more about the MSP 2.0 model

What’s different between the MSP 1.0 and MSP 2.0 models?

MSP 1.0 vs. MSP 2.0
MSP 1.0 icon
MSP 2.0 Virtual CIO

MSP 1.0
  • Focus on technology
  • Managing IT Infrastructure
  • Generating leads - through referrals
  • Selling with network assessment
  • Delivery of MSP as a service
  • Susceptible to current disruption

MSP 2.0
  • Focus on business value
  • Management of IT
  • Generating demand - with thought leadership
  • Selling with business assessment
  • Delivery of a distinct and separate vCIO service
  • Current disruption is an opportunity
MSP book

MSP 2.0 - The Managed IT Services Revolution

"Comprehensive guide to 
build up the next generation of IT service companies"

Download the first part of the book for free

"The ideas shared in this book would be valuable to any MSP business that wants to understand how to stay ahead of the changes coming in the IT service sector and not get left behind."
Richard Tubb

Pioneers are driving growth with the MSP 2.0 platform


Small MSPs

Geno Frattini - Green Dot Active Solutions

" This is the future of Managed Services. The platform helps you start with a benchmark then plan and execute a continuous improvement cycle for your customers. The Connectwise integration nicely brings the whole process into Connectwise so you can work the same processes that you do today with projects and agreements. The MSP 2.0 vCIO platform is more than a tool. It's a big step forward in understanding the need to reframe your customers so their business can succeed with technology. "

Geno Frattini, Green Dot Active Solutions (US)

Mid size MSPs

Jason Piterak

" RYC is the best program we have seen to jump-start your team into vCIO services. From training, to methods, to deliverables, to a full SAAS platform for delivery; Denes and his team has thought through the entire process. That includes how to keep from being buried in consulting work when you start offering vCIO. This is a way of thinking about IT services that puts you in front of the CEO or business owner every time, because it is completely focused on offering business value to your clients. "

Jason Piterak, CIS/ITGuardian (US)

Mature MSPs

Richard Anderson - Imagine IT

" Many solution providers offer to tweak your business model or improve your efficiency - but very few can offer to transform your offering. ReframeYourClients aims to guide those of us aiming for more...and to give us the tools, training, accountability and best practices to truly transcend technology support - to become Project Managers, TRUSTED advisors, and even vCIOs within the industry. Gaining access to the coveted "Seat at the Table" among client executives. "

Rich Anderson, Imagine IT (US)
Nick Stevens - Heroic Technologies

" ReframeYourClients is pretty cool. We've tried a lot of MSP coaching, training and marketing systems. We truly feel that the ReframeYourClients system is the most in-depth, comprehensive, advanced and fastest evolving. "

Nick Stevens, Heroic Technologies (US)
Roy Solterbeck - Intellect Information Technology

" I have been working with Denes on MSP 2.0. He’s making me think through things that I know I should have, but haven't had the right process to do it and/or it was too big to swallow. We’re part way through the process, but so far so good. "

Roy Solterbeck, Intellect Information Technology (AU)
Wouter Mertens - Expro IT

" Reframing helps us to sell more SaaS but also helps us to get more revenue because we do more for the same client. ITCq and the 7C canvas forces us to get out of our comfort zone (the bits and bytes), and makes us focus on why a client needs IT. "

Wouter Mertens, Expro IT (NL)
Jeremy Heslop - OmniTechPro

" ReframeYourClients has helped us build a rock solid sales process that truly brings value to the client from the very first meeting. In the next 5-10 years MSPs will have to focus on bringing business value with more than just behind the scenes IT management. By integrating MSP 2.0 Virtual CIO services, managed services providers can provide more value and be an integral part of the full business, not just a single vendor. "

Jeremy Heslop, OmniTechPro (US)
Robby Hill

" The team at ReframeYourClients is very knowledgeable about the MSP industry and works hard to customize and expand their offerings into services that help MSP's to grow into that "next level" of services for their clients.  They have an awesome amount of training and materials to assist MSPs with their growth strategy. The integration with ConnectWise is just a bonus. "

Robby Hill, HillSouth (US)
Clay Harris


ReframeYourClients is an excellent tool and we highly recommend it.


Clay Harris, WorkSmart (US)

MSP 2.0 is spreading all over the world.

ReframeYourClients World Map

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